Paid Social Advertising

Be Heard Above the Noise. Social advertising allows you to target your ad spend directly at the audience which matters most to your business.

What can social advertising help you achieve?

Engage targeted people

Retarget to interested audiences

Drive traffic to your website

Promote content

Scale your business by creating a predictable growth engine

A Social Media Marketing Agency for SMEs

Social advertising is an integral part of any brand awareness strategy with unparalleled reach and the ability to target specific audiences. But a one size doesn’t fit all when it comes to social media advertising. Which is why over 40% of Marketers struggle to see significant results. This is because it is very simple to create a social ad campaign but extremely difficult to truly make it successful.

Our social advertising services help businesses use social ads to generate enquiries, downloads or sales. Blue Bear Media will consult with your business to ensure that you are advertising on the right social platforms and talking to the right audiences.

Blue Bear Media can help you with social advertising on the following platforms:

Every business needs a social presence

A staggering 2.5 billion people around the world have a social media account, which means every business needs a social presence. The challenge for most SMEs is understanding how best to extract & make sense of the sheer volume of demographic data that these various social platforms generate and then design a targeted ad campaign around that dataset that converts into targeted traffic. At Blue Bear Media our team of seasoned social ad specialists crunch through the demographic data to identify your ideal target audiences and engage these users with carefully crafted content that drives them towards a desired campaign objective.

Take the Blue Bear Media 120 Days Challenge

Most digital marketing agencies lock clients into a “straight jacket” type of contract i.e. 12 months regardless of what results are achieved. We think this is ethically wrong. At Blue Bear Media we first like to prove we’re actually capable of delivering above average returns before asking our clients to commit to a long term contract. Which is why we ask prospective clients to take our 120 days challenge.

Give us 4 months & we’ll strive to show you a clear return on your investment. It’s that simple. Because we manage search advertising campaigns on a daily basis, we have garnered valuable experience and proven data on best-practices regarding copy, headlines, and keywords. It’s only by consistently conducting A/B split tests, conversion optimisation and retargeting campaigns we can be absolutely certain that our paid social ad campaign will yield ROI + results. And only until you begin to see the tangible results in the form of new business will you be ready to commit to a long term contract…..as they say, the proof is in the pudding.

Our Methodology

Social Media Marketing Strategy Development

Our first step is to understand your aims and the kinds of prospects you wish to target. From there we take a deep-dive into the data, analysing your industry and competitors to look for opportunities for growth. We identify the social media channels that will give the greatest return on investment and set out a roadmap and KPIs.

Targeting

Social media platforms have began unlocking digital’s full potential by collecting big data, which allows us to target your customers at the most granular level. For example, we can target CFOs for Financial Services agencies based in E14 or 30 year old newly-wed females, who live in Oxford, like organic food and enjoy running.

Creative Content

We will break your target audience into profiles and create adverts & content specifically targeting each demographic. We treat Ad content like a science. For example, images must evoke the correct emotion and copy must contain the right combination of ‘power’ words, trust signals, keywords and so-called ‘barrier-breaking’ points.

Social Media Management

We take a ‘test and learn’ approach to all our Campaigns, meaning we iterate continuously until we achieve an outstanding ROI. We adjust things like targeting & ad copy and run multiple versions of each ad with micro-variations. Every click or action is tracked through our advanced analytics set-up to ensure we always move towards the most efficient method of reaching your goals.

Reporting

We feel that an effective social media management agency should not only schedule weekly update calls to discuss campaign progress, we should also tailor our reporting to each specific Client. Typically our weekly reports will include: Action points, Account data such as spend, conversions and engagement, Commentary on performance, Suggested improvements.
Your feedback is very important to us and helps us ensure the campaign is delivering real returns not just impressive stats!

Micro Behavioural Targeting

Social media offers marketers unprecedented levels of demographic & psychographic data that enables us to micro target your desired audience. This means we’re able to find where the potential buyers – that can be converted – are & then know the messages that will convert them

So whether you’re looking to target a Facebook ad to females aged 24-34 in Manchester who like pilates and spinning or target CEOs, Managing Directors or owners of medium sized wholesalers based in Dubai via LinkedIn, you can be sure your advertising budget is being spent in the most efficient & cost effective manner.