Pay Per Click Advertising Services (PPC)
Still hands down the most powerful way of reaching your customers online. We build, manage and optimise your PPC campaign to deliver enquiries or new customers one click at a time. Our Scientific approach to PPC campaign management will turn this advertising channel to your advantage.
Pay Per Click Packages for SMEs
Blue Bear Media’s Pay Per Click Packages work by generating online enquiries or leads by paying Google or Bing to display adverts for chosen search engine keywords. Our PPC services are very appropriate for every business.
Ever wanted to top the search results? Paid search ads will drive traffic to your website instantly once setup. Unlike organic search listings, you will be on the front page of Google instantly.Blue Bear Media, as a leading PPC agency in London, will help you achieve that. However, you pay per click on your search ads. It is important to make sure you are paying for clicks that convert into customers. In addition, it is even more important that your cost per conversion is not higher than the value of your customers.
Take the Blue Bear Media 120 Days Challenge
Most digital marketing agencies lock clients into a “straight jacket” type of contract i.e. 12 months regardless of what results are achieved. We think this is ethically wrong. At Blue Bear Media we first like to prove we’re actually capable of delivering above average returns before asking our clients to commit to a long term contract. Which is why we ask prospective clients to take our 120 days challenge.
Give us 4 months & we’ll strive to show you a clear return on your investment. It’s that simple. Because we manage search advertising campaigns on a daily basis, we have garnered valuable experience and proven data on best-practices regarding copy, headlines, and keywords. It’s only by consistently conducting A/B split tests, conversion optimisation and retargeting campaigns we can be absolutely certain that our PPC campaign will yield ROI + results. And only until you begin to see the tangible results in the form of new business will you be ready to commit to a long term contract…..as they say, the proof is in the pudding.
Research & Discovery
At Blue Bear Media, one of our main aims is to be more than an outsourced agency — we aim to be an extension of your team. Consequently, our first step is always to take some time to learn everything we can about your business!
Based on research and preliminary data we create an initial list of keywords that will likely have the most value and relevance for your PPC campaign. Keyword planning involves understanding your target customers, KPIs and the subtleties of the search auction.
Based on your keywords, USPs, target audience and a sprinkling of Blue Bear Media intuition we come up with initial ad copy. A structured approach to ad testing to find out what your customers respond to is absolutely essential. Therefore we continuously A/B test ads to maximise Quality Score and performance.
PPC Landing Pages
Consistency of message is proven to improve the effectiveness of Search Advertising – an individual is much more likely to ‘buy’ if the message of the ad is reflected in the content of web page they end up on. This is why we build custom landing pages that are uniquely tailored to your AdWords campaign.
The exact number of Landing Pages required depends on which of our Pay Per Click Packages you chose and the number of offerings you have.
Landing Pages also allow us to test things like:
- How best to communicate your proposition
- What is the optimal pricing for your product(s) or Service(s)
- What images/video do your Customers respond best to
It is impossible to guess what works which is why we employ a data-driven approach to give you a tactical advantage over the rest of the pack. In running your campaigns we’ll analyse and make adjustments based on things like Audiences, Time of day/Day of week, Demographics, Locations, Devices, Engagement metrics.
We’ll also work with you to ‘close the loop’ on conversion tracking to ensure that the campaigns are actually delivering high quality customers for your business.
We schedule weekly update calls to discuss campaign progress and we tailor our reporting to your needs. Typically our weekly reports will include: Action points, Account data such as spend, conversions and engagement, Commentary on performance, Suggested improvements.
Your feedback is very important to us and helps us ensure the campaign is delivering real returns not just impressive stats!
Don’t forget about retargeting! Our PPC services work best when you pair it with a Retargeting campaign.
Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.
Our pay per click advertising services allow you to track the ones who are interested and follow them around the internet until they come back.